Target

Halloween is an epic time of year. But we wanted to take our guests by surprise and make it even MORE epic. So we started with Raven, who flies off with your phone and into the House on Hallow Hill–a series of fully immersive 360 degree videos. Users could experience the action however they wanted, in every direction, throughout unique, Halloween-themed rooms, each staged with shopable, Target-only products. We even “gamified” each room with a challenge: Find the Raven that took your phone. It was an exciting new outlet of creativity, interaction and connection that had the media buzzing…and our Guests raving…