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About Voice Coaching…
Your voice is the most direct connection you have with voters.

But have you researched how your audience interprets yours?

Should you project to a crowd to show strength? Or will they think you’re yelling at them?  Will speaking fast engage your audience? Or will it make them feel you’re rushing them through your material? Do you know how to convey confidence when receiving feedback and critique, without sounding weak? Should you speak dynamically to maintain listener engagement? Or will listeners find your variety too bouncy and contrived? Should you hide any natural dialect? Or will that leave you sounding less trustworthy?

Shockingly, our experience shows that in over 95% of speeches; speakers are unclear at times resulting in audiences missing takeaways, stilted resulting in a lack of trust, higher pitched resulting in lack of confidence, tongue-tied with filler words resulting in a less intelligent appearance, choppy resulting in an unnatural sound, and fast resulting in feeling rushed through the material.

To win the most voters,
you absolutely have to tailor your voice to fit…

1 …the medium: Do you know precisely how your speaking style influences voters when being interviewed on-mic for a podcast?  Versus when on-camera vying for ‘talk time’ at a debate?  Versus when standing on-stage giving a campaign speech with a microphone?  Versus when addressing an advocacy group face-to-face?

2 …the application: Will you be delivering campaign speeches, versus townhall meetings, versus political TV commercials, versus funding videos, versus debates, versus broadcast interviews? Do you know how to best adapt to each?

3 …the audience: Hopefully you’ve been tailoring your voice to the demographic of your audience, to the size of the audience, to their energy, cause, and interest! If not, you haven’t been reaching them as well as you could.

4 …and your emotional message:  Has a speaker ever influenced you? Exuded mega-confidence? Touched you? Made you reconsider something? Gotten in your head? The emotion you evoke in your audience has the biggest influence on who voters select! Even more than moral judgement! You’ve got to nail this. Have you studied how?

If you can spend an hour with me; you’ll connect so much more.

For 35 years, I’ve studied how audiences react to vocal nuances and speaking styles.

Most political consultants say, “To win voters, you must engage your audience.”

I don’t say that.

Instead I show you exactly how to do that – in minutes, with quick, super specific ‘voice adjustments’.

Classes & Training for Politicians

Political Voice Over Production – Group Class – 1 Hour

• Best practices for selecting a voice for ads & media: Professional voice actor vs celebrity vs volunteer-testimonial vs you
• Choosing to use union or nonunion voice actors
• 4 key voice-directions to give volunteer speakers so they sound natural
• Assessing when to use a local dialect vs neutral American English
• Assessing when to use colloquial speech patterns vs formal
• 3 important steps in recording your own audio (commercials, podcasts, videos,…)
• When to use a professional recording studio
• Mixing/selecting background music in ads and videos, or going voice-only
• Script prep: (techniques that speed up writing time, that better resonate with audiences, and that make it easier to sound natural when recording)
• Translating English voice over into Spanish and other languages … and common translation issues

Political Voice Prepping – Group Class – 1 Hour

• Tailoring your voice to fit the medium (on-stage, on-camera, on-mic, on-Zoom, face-to-face)
• Tailoring your voice to fit the application (townhall meeting, debate, interview, podcast, live speech,…)
• Tailoring your voice to fit the audience (demographic, size, energy,…)
• Tailoring your voice to fit your message (influential, confidence, touching, heartfelt,…)
• ————————-
• Presenting with or without a microphone – key differences
• Reading from scripts – how to sound natural
• Reading off a teleprompter – how to sound natural
• ————————-
• Pacing – best practices for different audiences
• Tone – conveying natural-sounding emotions (confidence, humor, sincerity,…)
• Volume – when to use it, when to soften it
• Personality – wins voters
• ————————-
• Avoiding ‘filler words’ (e.g., “umm”)
• Avoiding slurred words (most people have a few)
• Avoiding misspeaks & tongue-ties
• Avoiding – or strategically incorporating – dialects and accents
• ————————-
• Interviewing – best practices
• Debate – best practices
• Receiving criticism
• Giving criticism
• Receiving positive feedback
• ————————-
• Covering up stage fright
• ————————-
• Vocal health for long speeches
• Maintaining consistency
• Maintaining energy

Political Voice Assessment & Coaching – Private Consult – 30 to 45 Minutes

• This can be a voice assessment with candid feedback, or it can be a coaching session with simulated drills. Either way, you walk away with a number of ‘voice adjustments’ that make an impactful improvement when connecting with and engaging your audience. Focus is on ensuring you better connect with your audiences, and more quickly.

Political Pre-Event Rehearsal – Private Consult – 10 to 15 Minutes

• Prep & Rehearsal Consults ‘make the difference‘.  They can be scheduled last minute (you’ll have my direct mobile #) – or scheduled in advance. Easing anxiety & preparing to motivate speakers right before you speak is key to winning voters. Particularly useful before tough debates, broadcast interviews, and large live speeches.

If you’re running for office, let us know how we can support you! Start here:

Call 212-868-EDGE (weekdays 9am-5pmET)
or email [email protected]
or complete the following form