Search engine optimization
Basics of search engine optimization
One of the most important aspects of search engine optimization (SEO) is optimizing your page content. “Optimizing” simply means putting the keywords you’ve selected into your web pages in the right places, with the right formatting. The ﬁrst thing to understand is that you should only use 1-2 search terms to optimize each page. Once you’ve selected a page to optimize, and the search terms you are going to use, all you have to do is put those words in the right places of the HTML code and you’re done.
Where the search terms go:
1. Your page’s title tag
2. Your “keywords” and “description” META tags
3. In the ﬁrst paragraph of body text
4. In the text of any links that point to the page.
If you need ideas for words that you can use to describe your services, view our list of keywords.