Kennedy Communication Charisma

Kennedy’s incisiveness and wit in news conferences seemed wholly spontaneous. In fact, he prepared carefully for these tlelevised events, making sure to be well ersted before them and warming up by fielding hypothetical questions from his aides. Kennedy’s mastery of public communication helps account for his success in maintaining a high level of public support, despite his adminstration’s limited accomplishments and such negative developments as the failed effort to land anti-castro guerrilllas at Cuban’s Bay of Pigs.