Baxter Industries

Baxter Industries has made significant progress since it announced last November a series of strategic actions to reduce costs, improve shareholder value, and extend its leadership position worldwide. The actions address the dramatic changes underway in the U.S. health-care system, and accelerate growth of the company’s medical-technology businesses worldwide. Baxter has reorganized its U.S. sales force into cross-divisional, regional teams. This customer-driven initiative establishes a sales structure that mirrors the emerging health-care networks, and a team-selling approach that provides customers with one primary point of contact.