As a voice over actor, marketing yourself in a positive and engaging light is key to a successful career. In an industry that is oversaturated with competent actors, who are all equally equipped to do exactly what you do, how do you make yourself stand out from your peers and ultimately be the person who lands the gigs? By learning the art of managing your marketing mindset, of course.
It begins with establishing a state of mind that can carry you through your week as you navigate auditions, recording material, creating networking posts for social media, and balancing everyday life, all while appearing as a skilled individual who has everything under control.
More importantly, once your personal brand is established, how do you introduce yourself to the VO world? When clients are looking to hire actors, they don’t choose just anybody. They go for the actor who has put in time and effort to appear prepared and professional, someone who is warm and inviting, and can essentially help that client deliver a recording that meets their every want and need. As an actor, you want to be a solution for a client, so that they can complete the job and move onto the next one. So why not make their decision in hiring you as simple as it can be? Put your best foot forward and be available to dive right in.
In Managing Your Marketing Mindset with instructor Tom Dheere, you will learn the basic dos and don’ts of marketing yourself as a working voice over professional – someone who can simply do it all and keep yourself in high demand in an ever-evolving field.
In this webinar, students will explore the best practices to develop personal marketing strategies, how to maintain those specific plans, and what tactics to use when creating a brand for yourself. We will discuss what works, what doesn’t work, and how your marketing skills can remain top notch. Students will receive insight on how to attract potential employers through their own branding, and how to keep clients coming back for more.