[Mike_Control]

Man, I swear copywriters should take their scripts and go beta-test them to a random person on the street to see if it sounds normal.

Anyway, here are two commercial scripts. If you listen to them, let me know if the ending of the MILK ad sounds natural. If I sound conversational, the ending slogan sounds less punchy; however, if I really lean into the pitch, then it doesn’t sound normal.

Thoughts?

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