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January 18, 2023 at 8:03 am
#83124
Participant
Hi,
Nice job. I think you told the story well in the Burt’s Bees spot and your inflections matched the text appropriately. I think you could have gotten more out of the end of the thought on “so you can be a force” if you slowed it down and emphasized the benefit more strongly (being a force).
The AmEx spot felt less conversational. The inflections made sense, but the pacing felt a little flat and it was less clear you were communicating directly to someone.