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This is a great point, Toque. While I am not doing commercial at the moment, I don’t hear the conversational/natural sound in many commercials I hear, either. It’s all pretty announcer-y and energetic (character, as you say). The only exceptions I can think of is the Sam Elliott (Coors, Dodge, etc.) style commercials.

I am in narration at the moment, and I hear the conversational approach, as well. It makes more sense, but I do struggle with “vision your audience”.