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Betty Crocker
Betty Crocker is an imaginary person. Nonetheless, in a 1945 survey she was named the second-best-known woman in America, after Eleanor Roosevelt. She was “born” in 1921 during a Gold Medal flour promotion in which users completed a puzzle to win a pin cushion. Company executives decided to use the signature of “Betty Crocker” on the prize letters–Betty because the name had a warm approachable feel, and Crocker after an early company director, William G, Crocker. The fictional Ms. Crocker became so popular that she soon had her own products and recipe books, many of which still exist today.