A successful voice actor once said that he spent 80% of his time getting work, and only 20% of his time actually in his booth recording and editing. The era of easily securing an agent and then sitting at home waiting for the phone to ring is past – every voice actor is now also a Chief Marketing Officer.
In Marketing 101, the basic concepts behind establishing a personal voice over brand and securing work are explained. The role of demos, websites, social media and online casting platforms are explored; and each student is given tools to create a personal voice over marketing plan.
At the conclusion of this class, students will:
- Understand that securing voice over work is as important a part of their voice over career as improving performance skills
- Be able to list and describe the different types of voice over work available, and various potential sources for each
- Have considered and created the attributes of their voice over brand
- Develop a list of tools required for their personal voice over marketing plan: demos, website, business cards and other collateral materials, social media, online casting sites, other tools
- Created a personal marketing plan and budget using supplied worksheets