[Haley Gross de Jimenez]

Hi Max,

On Mr. Coffee, I think your timing is great and as Alexandra said, adding a smile is in the right direction. It needs a little warmth. That just-up-in-the-morning-and-here’s-that-beautiful-cup-of-coffee-that-is-going-to-be-your-salvation-for-the-day kind of warmth.

Staples sounds pretty spot on.