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#63544
Mitch_CrawfordMitch_Crawford
Participant

CYeschenko, this is a great read! If I could nitpick (as I must if I am to find ANY flaws), maybe extend your pauses between periods for an extra millisecond, as some of the sentences seem to run in to each other. Example…the pauses between “…client. With…” and “…service. Swift…” are perfect. However, “…needs. From…” and “…loans. We…” have transitions that sound more like a comma with a louder breath. You may have planned it that way for timing, and it is VERY subtle. I LOVE how you read Member FDIC slightly faster, as I remember banks always doing in the ads in the past! I also think this is an ideal genre for your voice–very trusting, down to earth, and neighborly.