Marketing can be one of the most difficult and frustrating aspects of your voice over career. We all want to jump in the booth and do some acting, but in order to get to that step you MUST learn how to build your client list. Problem is, this is much easier said than done. Direct marketing can be confusing and not at all intuitive. One false step with a new client in the present could cost you several jobs in the future. So what can you do to make sure prospective producers turn into paying clients that call you up time and time again?
To get a better understanding of the principles and practical application of marketing, you need to develop a holistic approach to your outreach so you can see the big picture.
In The Sales Funnel, students will be able to see not just the trees, but the whole marketing forest and be able to take a more systematic, focused approach to marketing their voice over business. The more work you put into your marketing strategy now means the more clients your business will attract down the road. By developing an understanding of the Sales Funnel, you will be able to attract more repeat customers and have to spend less time marketing your career, and be able to spend more time recording in the booth (getting paid!).
In this class, students will learn to:
- Develop a clearer understanding of all four parts of the Sales Funnel and how they can apply to your marketing strategy.
- Get potential voice seekers and clients into your Sales Funnel and push them through it- thus turning them into paying customers!
- Understand the difference between Inbound Marketing and Outbound Marketing and how to better apply these strategies to your own voice over career.