Marketing 101

Thursday, January 21 6:30pm-8:30pm EST


Appropriate For: Casual Learners, Aspiring Professionals, and Working Professionals

This class will help students understand the fundamentals of marketing yourself as a voice over talent, building your client list, and making your voice over career profitable.

Class Length: Two Hours


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SKU: 01t3x000008nfrQAAQ Category: Class


A successful voice actor once said that he spent 80% of his time getting work, and only 20% of his time actually in his booth recording and editing. The era of easily securing an agent and then sitting at home waiting for the phone to ring is past – every voice actor is now also a Chief Marketing Officer.

In Marketing 101, the basic concepts behind establishing a personal voice over brand and securing work are explained. The role of demos, websites, social media and online casting platforms are explored; and each student is given tools to create a personal voice over marketing plan.

At the conclusion of this class, students will:

  • Understand that securing voice over work is as important a part of their voice over career as improving performance skills
  • Be able to list and describe the different types of voice over work available, and various potential sources for each
  • Have considered and created the attributes of their voice over brand
  • Develop a list of tools required for their personal voice over marketing plan: demos, website, business cards and other collateral materials, social media, online casting sites, other tools
  • Created a personal marketing plan and budget using supplied worksheets