It’s All a Matter of Scale

Dave Courvoisier

How many times have you been reminded about the need to keep current numbers, hard facts, and metrics as it relates to your Voice Over business? Hmmm?

In my blog a couple years back, I wrote about The Pareto Principle. That’s the rule of 80/20 that keeps coming up everywhere. As the Pareto Principle applies directly to your VO business, for example, it’s likely 20% of your marketing efforts results in 80% of your jobs.

In a blog that I penned titled Metrics, Numbers, Stats, I talked about the need to quantify your auditioning and booking results.

Another of my articles delved even more into this — The Patterns of Pace, which has a great link embedded: 50 Top Tools for Social Media Monitoring, Analytics, and Management.

My point here is that numbers are a blessing, a curse, and a hard taskmaster. However, your VO business cannot survive unless you “keep” them.

Did you know for instance, that Nevada is the largest producer of gold in the world? They do it with massive mining techniques. In a picture of the front-loader they use, people are itty-bitty standing under the gigantic shovel.

The easy-pickings like the Comstock Lode and other surface veins of pure nuggets are gone. Nevada gold mining today produces one ounce of gold by digging up 30-tons of soil from enormous open-pit mines, then leeching it with caustic cyanide.

Yes, we talk about “mining” for prospects, but let’s face it, the big fat mother-lodes of choice clients are gone. Plan for big numbers to achieve small results.

How many times have you heard the sage advice that you get one booking for every 85 auditions? (Or is it 150 now?)

How often do you have to reach out to prospects to actually get them to remember your name?

Isn’t it true that 20% of your clients give you 80% of your job satisfaction.

The guy with the big bass voice that calls asking for help in getting started in VO? Remember to tell him the facts about numbers.

A Graduate-level statistics course I took once convinced me that you can work a set of numbers to make a case for about anything you’re trying to prove. Don’t do that.

Get the hard numbers and task THEM to work for you!

Plan to use the Nevada Gold Mining example. Sift through tons of prospects to find the one ounce of great clients who will make all that mining worth the while.

This article is just a small serving of the advice you’ll find in Dave Courvoisier’s upcoming book: “You Need More Than a Good Voice To Do Voice Overs”…coming out this Summer.

Dave Courvoisier is an Edge Studio coach. For more information about coaching with Dave or any other Edge Studio instructor, please call our office at 888-321-3343 or click here. Dave is a multiple Emmy-Award-winning TV News Anchor with more than 30 years’ experience in the biz. He currently anchors 3 newscasts daily at the CBS affiliate in Las Vegas, NV, KLAS-TV. But Dave always thought he had at least one more good thing in him, and that thing is Voice Acting. Now with eight years of voicing experience under his belt, Dave has clients that range from Audiobook publishers to E-Learning to Documentaries and Commercial spots. He’s studied with some of the best coaches in the business, and enjoys promoting the community of Voice Actors as a member of the executive board of World-Voices Organization. Along the way, Dave embraced Social Media as his marketing plan, and THAT led to even more demand for his services to explain how to use social networks in raising one’s profile on the Internet. He has spoken at many business conferences and conducted a number of webinars on the subject of social media marketing. Dave also maintains a very popular voice over blog.

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