[nicolance]

Hi Joyce – your tone is so friendly and warm. To sound more conversational, perhaps think of someone you are telling this wonderful info to . . .and picture them and talk to them while you read the copy. I do this a lot – you could even have a lead-in (that you would edit out, of course) . . .perhaps you are talking to your daughter about her dry skin. “Sharon, your skin is so dry, have you heard about Dove?”