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That was fantastic, and a big jump in warmth in relation to AMEX. That was the first time I heard both, and I listened to AMEX first. Put that same warmth and tone from the new read into the AMEX, and you’ve got two winners! I especially liked how you worked with list items and varied your tone (consisting of water % and collagen %)–it’s an area that I’m working on now. Great read!